Dita Eyewear

Design of worldwide flagship stores' Christmas windows featuring minimalist shapes, embodying the 'less is more' philosophy of luxury

Dita is a Luxury Eyewear brand founded in 1995 in California , US. DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 25 years in design and partners at the highest levels of manufacturing, DITA’s expertise is exceptional, earning a coveted reputation as a true leader in optical innovation.